Welcome to the first edition of the Enterprise Data Journal, and thank you from the outset for taking a look at our new venture. Please continue reading! We hope you will find that EDJ has a unique mission and value proposition. We do not intend to duplicate the excellent work that is already being done by the other online trade publications in the data, information, and knowledge areas. Rather, we hope you’ll think of us as a focused, data-specialized business journal, ideally in the mold of the Harvard Business Review but on a more modest scale. We will for example, be lending a very strong business emphasis to our content. Our intention is that our articles will be just as easily read by a non-technical CXO as by an information strategy or data warehouse manager. Indeed, we’d like to be a bridge between those roles whenever possible. Our articles will be pithy and direct, written for rapid consumption and maximum business impact.